Everyone praises search engine optimization (SEO) like it’s the holy grail to a successful website — it isn’t. First of all, always remember that content is king. If you do not have good original content and just link to other sites without even providing valuable insights, your sites have less chances at good traffic growth. Even having good content can be less effective if not published at the appropriate time.
A recently popular article over at digg entitled “5 Myths in SEO” lists the following pitfalls: “Overnight Results,” “Placement Can Be Guaranteed,” “Meta Tags,” “Submitting to Search Engines,” and “More Links > Good Links.” Any SEO company or practitioner who promises you these things is most likely lying, or too confident with his illegal methods.
My personal SEO recommendation: Write to your heart’s desire. Write with passion, and always try to provide something unique.