The official Google AdSense blog wrote about incorrect implementations of AdSense blocks in various layouts. This clarifies their stand on preventing any form of encouragement for users to click on ad blocks, especially now that they’re directly addressing what used to be considered legal methods of optimizing for AdSense.
Listed among the improper uses:
- In close proximity to Macromedia Flash games
- Under pop-ups or download prompts
- Near site navigation controls on your pages, such as drop-downs or menu links
With these developments, I’m sure many AdSense–dependent publishers will have to re–evaluate their strategies to not risk provoking the big G’s ire. What are your plans now?